8 Black Beauty Experts On Their Generational Self-Care Traditions
“My parents always used to say that cleanliness is next to godliness,” Abena Boamah tells Bustle. From that sentiment, she learned to take care of her skin at an early age. Boamah was raised on her family’s Ghanian beauty staples, namely using natural ingredients like shea butter, the star of her skin care brand.
Her everyday look consists of a pop of highlighter on top of glowy, dewy skin paired with mascara and a lip balm — the simplicity of which is a nod to her mom’s minimalist beauty routine. “She had her one look and she didn’t move from it, and now I have my signature look that I stick to,” Boamah tells Bustle.
Boamah’s family also taught her the importance of knowing exactly what goes on your skin, a lesson that’s shaped her brand, Hanahana Beauty. “My parents they used shea butter because they knew what it was,” she says, adding that she hopes to continue the importance of transparency in the beauty industry for generations to come.