10 Makeup Tips for Older Women
En español | There are thousands of beauty tricks that make a difference in your looks — especially if you’re a woman age 50-plus. But who has time for all that? Let me show you a shortcut to the best of the best. As a beauty editor, I’ve watched top pros use these tips on magazine shoots with grownup celebs and everyday women for decades. They’re timeless and do work. Here are 10 from my greatest hits list.
1. Test makeup in the right places
Swipe lipstick on your thumb and foundation, concealer and shadow in the web between thumb and forefinger. No more wiping clean the store tester and applying to your face or the back of your hand, please. Not only is it unhygienic, it’s not realistic. Test on skin similar to the area where the product will be used. The soft, fleshy blue-red pad of your thumb is more like actual lip skin and gives a truer idea of lipstick shade and texture. The web of skin near your thumb is thinner, looser and crinkled — it will show how face makeup or eye shadow will look when applied, blended and worn.
2. Apply skin care upward and outward
It really does help counteract gravity, and it sidekicks saggy skin and deep expression lines. Blend on creams, serums and oils in gentle sweeping movements, working from the center of your face outward. In the short term, it gets the circulation going, helps products melt into skin and feels soothing — in the long term, it minimizes the downward pull. Makeup artists, day spa aestheticians, facialists and the teeny print instructions sheet that comes with luxury face creams wouldn’t have it any other way! Start at the base of your neck and work upwards to the jawline. Then sweep outward along the jawline, from chin to ears, beneath nose to cheekbones to temples, in a big C. Blend eye cream from inner eye near the nose, in a hammock following the under eye. You’re subtly lifting the face as you massage up and out.
3. Apply brow makeup before eye makeup, not after
Unless you have tattooed or microbladed your eyebrows, or have genetically gifted strong full brows — your own are not what they used to be. Filling and extending your brow shape before jumping to liner, shadow and mascara gives your eye area a brand-new bigger frame. This “window” will affect how much eye makeup you need or want — and maybe it’s not as much as you thought. Dark hair? Go one or two shades lighter in brow makeup. Light hair? Go one or two shades darker in brow filler.
4. Start and stop brow makeup where it should
Improving or inventing mature brows is a biggie, but we often pay too much attention to fullness and shape, not length. This is why even “corrected” brows fall short. Line up any pencil vertically from the outside corner of your nose to align with your inner eye corner. This is where your brow should begin. Fill in your brow with small, hairlike, upward pencil strokes, then angle the pencil from the nose to the outer corner of your eye. This is where your brow should end. Warning: Do not follow the downward curve of brow hairs that droop. Instead, cheat the line outward for a straighter look, and pluck hairs that drag your eye down. Comb brow hairs up, and fill from the bottom to top with pencil and/or powder.